Sell under your brand
Why build your own e-commerce website?
Your own e-commerce website gives your brand a direct sales channel, with greater control over presentation, content and the shopping experience. Marketplaces can complement that channel by helping you reach different audiences.
A successful store needs more than an attractive homepage: products, checkout, orders and inventory must work together.
Your online storefront
Create a branded online store with MarketOne
MarketOne helps you create a branded storefront and manage it alongside supported marketplaces through a central operating environment. This can reduce repeated manual work between sales channels.
Branded storefront
Create a consistent experience through themes and content.
Product operations
Organise products, categories and variants.
Connected sales
Manage your store alongside supported marketplaces.
Checkout workflows
Plan supported payments, fulfilment and invoicing.
Design and customer experience
Ready-made themes and a mobile-friendly shopping experience
Choose a suitable store theme, organise clear navigation and build a mobile-friendly product discovery experience. Consistent photography and product information matter as much as visual design.
Product catalogue
Organise products, categories and variants
Well-structured categories, product descriptions, images, SKUs and variants make the catalogue easier to shop and maintain. MarketOne supports central product and mapping workflows.
Orders and inventory
Run your store and marketplaces from a central operation
Bring store orders and supported marketplace operations together. A central view of orders and inventory helps reduce duplicate work and inconsistencies across channels.
Payments and fulfilment
Plan payments, shipping and invoicing
Plan checkout with supported providers such as PayTR and iyzico, fulfilment steps, and applicable invoicing workflows through NES or Nilvera. Availability depends on the integration and operating country.
Connected marketplaces
Connect your store with Trendyol, Hepsiburada, N11 and more
Work with supported channels including Trendyol, Hepsiburada, N11, PttAVM, Etsy and WooCommerce. Individual channel capabilities and permissions may vary.
SEO and analytics
Make your store discoverable and measure performance
Clear content, technical SEO settings, mobile usability and Google Analytics 4 measurement can help you improve your store. No platform can guarantee search rankings or sales.
Launch checklist
How to prepare your online store for launch
Define your catalogue and audience, select a theme, configure payments and shipping, and prepare your policies. Test checkout, inventory changes and the mobile experience before launch.
- Define products and target customers
- Choose a theme and organise the catalogue
- Configure checkout, shipping and invoicing
- Connect channels and test orders
Who it is for
Who benefits from an owned online store?
Suitable for growing brands, physical retailers moving online, and marketplace sellers who want a direct-to-customer storefront alongside existing channels.
Compare sales channels
Your website and marketplaces work better together
Marketplaces offer established discovery channels; your own website offers more freedom in branding and customer journeys. Treat them as complementary rather than mutually exclusive.
Control over brand presentation
Marketplace-specific rules
Your own storefront design
Diversify your sales channels
Frequently asked questions
Frequently asked questions about building an online store
Do I need coding skills to launch a store?
Ready-made themes and management tools reduce technical work, but setup and business configuration still require attention.
Can I use my own domain?
Confirm domain and hosting arrangements for your specific plan and implementation.
Can I manage marketplaces and my website together?
Supported products, orders and inventory operations can be coordinated through MarketOne.
Which payment options are available?
Supported options include PayTR, iyzico and bank transfer workflows, subject to configuration and regional availability.
Will the storefront work on mobile?
Mobile-friendly layouts are part of the design approach; always test devices before launch.
Does MarketOne guarantee Google rankings?
No. SEO features can support best practices but cannot guarantee rankings or traffic.
Related solutions
Explore related MarketOne solutions
Learn more about product, inventory, order and payment operations in the related solutions below.
Start with MarketOne
Launch your branded store with MarketOne
Explore MarketOne and the available integrations for your online store.
